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Return to in-person events requires groups to ‘up their game'

Survey shows CEOs expect face-to-face meetings to rebound, but demand for virtual will continue and even grow for some associationsAug. 13, 2021A majority of association executives expect attendance at their in-person events to return to prepandemic levels or even increase after fears of COVID-19 have faded in the public's mind, although the recent spike in new cases may have dampened enthusiasm a little, according to a recent survey by CEO Update.Virtual events are also here to stay—even those that are not profitable—although the survey shows a split between professional societies and trade groups as to whether they would hold more or fewer digital events once attendance… Read More